I’m Kelli S. Burns, an associate professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida. Previously, I was with Elon University for four years and Middle Tennessee State University for one year. I received my PhD in mass communication from the University of Florida where I was a presidential fellow; my master’s degree in mass communication from MTSU; and my bachelor’s degree in mathematics from Vanderbilt University. My career experience includes positions in market research and marketing communications.

I’m the author of the 2009 book, Celeb 2.0: How Social Media Foster our Fascination with Popular Culture and the forthcoming book, Social Media: A Reference Handbook. My research has been published in the Journal of Advertising, Journal of New Communications Research, Newspaper Research Journal, the International Journal of Interactive Marketing and Advertising, and the Handbook of Research on Digital Media and Advertising.

I am a frequent public speaker and expert source for news stories, particularly on the topic of social media. Please review my media and speaking pages as well as my CV page to learn more about my background and experience.